Thursday, April 09, 2009

On Opening Day - Marketing Rules

I am so optimistic, maybe even borderline delusional.

I heard Paul Dolan speak last week. Dolan is the CEO of Cleveland Indians. He talked about Cleveland baseball just like a fan and that made a good impression on me. He cares about the game and our (his) team in particular. No secrets were revealed, but he did share about the glass of water. The manager (Eric Wedge) sees the glass as half full, the GM (Mark Shapiro) sees the glass exactly as it is. The marketing department sees the glass filled to the top and spilling out. Everyone doing their job perfectly.

Go Cleveland!

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posted by UncleRick @ 4:53 PM   0 Comments


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